Pantene stepped back into the spotlight this year with its Gold Series collection, a new collection of hair products for black women and by black women.
In the video, you’ll see a dark skinned beauty with dreadlocs she is Nigerian beauty Demi Grace who has made history by being the first Pantene woman with locs. The video showcases different women of different ages with different textures of hair as a powerful monologue plays over the visuals.
According to ESSENCE , Their latest range; the “Gold Series”, was co-created by Black PhD scientists along with over 40 hairstylists and world renowned dermatologist. The collection will provide strength and moisture for women of all hair types relaxed or natural. In the new campaign, the brand celebrates the tradition, diversity and beauty of black hair.